Boost Innovation Inc. is a Canadian company in Calgary, Alberta, founded by author and performance coach Ken King. It builds the GRW engine, which reads how a group or room responds from ordinary video. Its products are Proof of Impact for events, GRW4Sport for teams, GRW Movement for workplace health and safety, Crest for speaking practice, The Read, and the Boost Mindset apps: Coach Mindset, Parent Mindset, Athlete Mindset and Official's Mindset. Contact: info@boostinnovation.ca
the science +
intelligence
of human performance.
Boost Innovation builds behavioral analytics platforms that quantify what human performance looks like and turn that data into tools practitioners actually use.
Investor RelationsMost decisions about people are made on instinct. We are building the tools that change that.
Built on the belief that what matters most can be measured.
We sit at the intersection of behavioral science and modern software, building platforms for the practitioners who need them most.
Mission
To give coaches, leaders, and organizations access to human performance data they have always needed but never had. Making the invisible measurable and the measurable improvable.
Vision
Every person carries behavioral signals that tell the full story of their capacity, resilience, and readiness. Our vision is a world where those signals are available to anyone who needs them.
Values
- Measure before you conclude. Evidence earns the right to advise.
- Science earns trust. Marketing does not.
- Build for practitioners, not researchers.
- Improvement is the only acceptable outcome of measurement.
- Honesty about limits is a form of integrity.
Ken King / Founder and CEO
"The most important decisions about people are almost always made with the least amount of data. I built Boost Innovation to change that."
Ken King is a performance coach, published author, and entrepreneur based in Calgary, Alberta. He has spent his career working inside sport and organizational environments, and the same problem kept surfacing everywhere: the things that actually determined outcomes were invisible to the people responsible for improving them.
How people think under pressure. How teams hold together under stress. How coaches shape the environments around them. None of it was being measured. That gap between what matters and what gets measured is what Boost Innovation exists to close.
He believes that behavioral science belongs in the hands of practitioners, not locked inside research institutions. That the right tool, built on the right science, changes what decisions get made. And that measurement without improvement is just data.
Flagship Platform
The data was always in the video. Now you can read it.
GRW reads how a room or a team is really doing from ordinary video, with eight scores for the group as one, including composure, presence, cognitive clarity and momentum.
Event teams, coaches and workplace safety leaders use GRW to see how the group actually responded in the moment, not how people remembered it on a survey a week later. It reads behaviour, never emotion.
Team reads run on your device / No account needed for a first read
"When something is measured, it becomes real. When it is real, it becomes coachable."
When something is measured it becomes real. When it is real it becomes coachable. When it is coachable it becomes competitive advantage.
Every score comes with its method written down. When the footage is too thin to read, the engine says so instead of guessing.
The research has lived in journals for decades. Our job is to get it onto the practice floor, into the event room and out to the job site. Fast, usable and real.
Data for its own sake is a hobby. Every platform we build exists to produce a measurable improvement in how someone performs, leads, coaches, or lives.
Behavioral analytics, built for practitioners.
We turn what performance looks like into tools people actually use.
From the gym to the boardroom to the back seat on the way home, every platform we build measures the human signals that usually go unmeasured.
MEASURINGFrom instinct to evidence.
Most decisions about people are still made on gut feel. We build the measurement layer that makes them defensible.
Privacy and restraint, by design.
We keep the numbers, never the video. When the signal is thin, the engine abstains instead of guessing.
From instinct to instrument.
The most important decisions were made on instinct.
Who to hire, who to start, who is quietly burning out. The factors that decided the outcome were the ones nobody could measure.
When something is measured, it becomes real.
And when it is real, it becomes coachable. That single idea is the foundation under everything we build.
So we built the instrument.
Behavioural analytics that read composure, presence and clarity from ordinary video, with no wearables and no surveys.
Then we built a suite around it.
A family of platforms for the people who shape how others perform: event hosts, coaches, parents, athletes, officials and safety leaders.
One engine. Every room.
The GRW engine runs under every product we sell, so a study we run for events makes the sport and workplace products stronger too.
For events and conferences. One camera reads the room through every part of your agenda, and you get a report your sponsors and funders can actually use.
For coaches and teams. The eight GRW scores for the squad as one, live or from recorded video, with player consent built into the software.
For workplace health and safety. Reps, balance, tempo and left versus right symmetry from one camera, before and after a program.
An iPhone app for speaking practice. Rehearse a talk and see how you come across before you walk on stage.
Performance coaching tools for multi-sport coaches. Self-assessment frameworks, athlete development tracking, and session planning built around behavioral science.
Tools for sport parents to understand their role in their athlete's performance environment. Built to reduce pressure and increase support quality.
A self-awareness and performance readiness tool built for athletes across every sport and level. Tracks mindset patterns and builds mental performance habits.
Performance tools built specifically for sport officials. Composure under pressure, decision consistency, and post-game reflection frameworks for referees and umpires at every level.
The platform layer that connects the Boost Mindset ecosystem for programs, leagues, and organizations. One hub for coaches, parents, athletes, and officials operating in the same environment.
The engine under everything we build. It reads how a group responds from ordinary video and reports eight scores for the room as one. Try it free.
A behavioral intelligence activation experience built for golf tournaments and corporate events. Participants receive a live GRW behavioral analysis, creating an unforgettable and measurable moment.
One engine. Three markets.
GRW reads how a group responds from ordinary video. The same code, the same privacy design and the same validation work carry across events, sport and workplace health and safety, so adding a market costs us a new front end and a sales motion, not a new product. Each market pays differently: events per report, sport by monthly plan, and workplace safety through employer programs with compliance-driven budgets.
This section is intended for qualified investors only. Submitting a request does not constitute an offer or solicitation of securities. Boost Innovation Inc. conducts all investment discussions through a controlled process in compliance with applicable Canadian securities law.
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Ready to measure what matters?
Whether you are interested in GRW Project, consulting, speaking, or a partnership, we want to hear from you.
If it is about human performance and building tools that make people better at what they do, it belongs in this conversation.