Human Experience Intelligence

Measuring
How People
Experience
The World.

And building meaningful improvements from what we find.

3+
Flagship Platforms
8
Performance Variables
360°
Human Experience View
1st
Of Its Kind
About Boost Innovation

The Science
Behind the Edge.

Most organizations guess at culture. Most coaches guess at mindset. Most people guess at what's holding them back. We don't guess. We measure.

Boost Innovation sits at the intersection of behavioural science, data analysis, and real-world performance. Grounded in kinesics, cultural psychology, and cognitive load theory — we build the tools that turn invisible human dynamics into actionable intelligence.

Flagship Platform

The Measurement
Engine.

One platform. The most rigorous human experience measurement available outside a research institution.

Live Now
GRW
Project
Behavioural Intelligence Engine v2.0

Seven proprietary algorithms. 468 facial landmarks. 120+ signal classes. A full behavioural intelligence report in 90 seconds — grounded in Ekman, Hofstede, Birdwhistell, and Sweller. GRW Project is the first platform to quantify composure, presence, cognitive clarity, and culture erosion from video alone. Built for coaches, HR directors, and executives who need the data layer that nobody else has.

Improvements to Human Experience

We Don’t Just
Measure. We Build.

Measurement without action is just data. Every platform below was built on something we measured, a gap we found, and a problem worth solving. These aren’t companion tools. They’re the reason we measure in the first place.

Multi-Sport Development Platform

Coach
Mindset

The coaching role is the most under-measured position in sport. Every athlete has GPS data, heart rate, and force plates. Nobody is measuring the person doing the coaching.

Coach Mindset is built specifically for multi-sport coaches who develop athletes across disciplines. It gives coaches the self-awareness frameworks, athlete development tracking, and performance data to understand their own impact on the people they lead — not just the scoreboard, but the environment they create around it.

  • Athlete development tracking across multiple sports and seasons
  • Coach self-assessment frameworks grounded in behavioural science
  • Session planning tools built for performance, not just scheduling
  • Progress visibility for coaches, athletes, and parents
Open Coach Mindset
coachmindset.app
Home Maintenance Intelligence

Home
Steady

93% of emergency home repairs are preventable. Canadian homeowners lose an average of $5,200 a year to repairs they could have seen coming. Homesteady exists to close that gap.

Homesteady gives your home a health score — the SteadyScore™ out of 50 — and builds a climate-aware maintenance schedule tuned to your region’s actual weather patterns, not a generic calendar. It covers 50+ maintenance tasks across HVAC, plumbing, exterior, electrical, and safety. Each with step-by-step checklists and how-to guidance.

  • SteadyScore™ — a real-time 0–50 health rating for your home
  • Weather-aware scheduling built for Canadian freeze-thaw cycles
  • 50+ maintenance tasks with checklists and video guides
  • Smart reminders before tasks are due, not after damage is done
  • Contractor marketplace for vetted tradespeople
Open Homesteady
livehomesteady.app
Built for Massage Therapists

Frictio

From the Latin frictio — the act of rubbing, caring for the body through action.

Home care your clients will actually do.

Generate a complete, personalised home care plan — with linked video guides — in under 60 seconds. Zero typing. Share it before they leave the table. Clients get a plan with videos on their phone instantly. You get compliance data, pain tracking, and a dashboard that tells you exactly who needs a check-in — and who’s doing the work.

  • Embedded Video Guides — clients watch exercise demos directly in their plan. No searching YouTube.
  • Completion Tracking — clients tap to mark exercises done. See who’s compliant at a glance.
  • Pain & Progress Journal — clients rate pain and difficulty after each session. You get trend data for smarter decisions.
  • AI Plan Progression — one tap creates the next phase based on actual compliance data and client feedback.
  • Compliance Dashboard — every client shows a health score. Green, yellow, red. Instantly see who needs attention.
<60s
Plan Creation
50+
Video Exercises
5
Care Styles
Start Free Trial
30 days free · No credit card required
frictio.app
How We Think

The Methodology
Behind the Work.

Birdwhistell Kinesics

Every body tells a story. We read the non-verbal language that organizations and individuals broadcast — the signals hiding in plain sight that most leaders are never trained to see.

Hofstede Cultural Psychology

Culture isn’t a values poster on a wall. It’s the invisible architecture that determines how people behave when no one’s watching. We map it, score it, and improve it.

Sweller Cognitive Load Theory

Human performance degrades when the mind is overloaded. Our tools are built around reducing unnecessary load and designing environments where people can function at their ceiling — not their floor.

Let’s Work

Ready to Measure
What Matters?

Consulting, speaking, partnerships, and platform inquiries. If it’s about human experience, we want to hear it.